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Satellite technology isn’t just for space missions. It’s also helping companies on Earth solve real-world problems. A great example is Navi Merchants, a Danish startup using satellite data to bring more clarity to global shipping markets. Navi Merchants tracks ships around the world using AIS (Automatic Identification System) data. These signals - many of which are picked up by satellites - show where ships are, how fast they’re moving, and where they’re going. By collecting and analyzing this data, Navi Merchants can spot patterns like port congestion or shifts in trade routes.

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Using satellite data for market forecasting  

Why does that matter? Because it helps predict how shipping prices will move. For example, if many ships are waiting outside a port, it might signal delays - and rising freight rates. This kind of insight is valuable for shipping companies, traders, and financial analysts who need to make quick, informed decisions. This shows how satellite data - originally developed for navigation and safety at sea - can also be used for business intelligence and market forecasting.

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Do you want advice on how to integrate satellite data into your services?

As a Danish company, Navi Merchants is a great example of how businesses in Europe can use satellite data in new ways to improve their solutions and services.  
ESA’s network of Technology Brokers helps companies like Navi Merchants to access space-based tools and apply them in industries like finance and insurance. Contact us to learn more.

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Read more about Navi Merchants here